The right packaging not only keeps the item safe but also tells a story, adds to its visual appeal, and can even influence whether someone makes a purchase. One powerful way to boost that impact is by adding visibility—giving customers or recipients a peek at what’s inside before they buy!

You’ve found the perfect gift—perhaps it’s a unique ceramic mug, a quirky stuffed animal, or a special bottle of wine. But as you prepare to wrap it, reality sets in: this oddly shaped item won’t cooperate with standard wrapping paper or fit neatly in a typical box. The corners tear, the paper bunches, and what should be a beautiful presentation starts looking like a rushed afterthought.

The truth is, gift wrapping is more than just presentation—it sets the tone. It’s the first impression your recipient gets, creating a moment before the gift is even opened. But despite good intentions, common wrapping mistakes can leave even the most thoughtful gifts looking rushed or impersonal. In some cases, poor wrapping can even damage the contents or create unnecessary waste.

In this article, we walk you through the best filler options for different types of packaging, when to use each one, and where to buy them without overspending. Whether you’re wrapping a single gift or gearing up for a product launch, the right filler can take your packaging from basic to unforgettable!

People often spend way more than planned, frantically adding extra items just to make a tray look complete. But you don’t need to go over budget to get that “full” look. This article unveils the secret to making trays look full, without spending too much! These simple strategies work well for various gifts, whether you’re preparing corporate gifts, special occasion presents, or building your own gift business. So, let’s dig in.