Gifting Guide - Gift Packaging Tips and Tricks

In this article, we help you choose packaging that enhances the gift experience without compromising quality. What should you keep in mind?

At the end of the day, there isn’t a one-size-fits-all. To help you make an informed decision, however, here’s a breakdown of the most commonly used options, along with their ideal use cases.

A carefully and thoughtfully wrapped gift screams that something more is inside. So, how much does gift packaging influence the perceived value of the gift? What’s involved here? Let’s take a closer look.

With just a few simple tricks, you can elevate your gift packaging to an entirely new level, making it effortlessly photo-ready for your Instagram feed. This can be particularly beneficial for influencers or e-commerce businesses looking to showcase their products in a visually appealing way. So, how can you do this? Here are our top tips!

Below, you’ll find bridal shower gift wrapping inspiration for every style and skill level—from classic elegance to quick-and-easy tricks that still look amazing.

A gift tray is a unique way to display an array of gifts—all in one. While often reserved for baked goods or special treats, a gift tray can be customized to suit any occasion, making it both practical and visually appealing. For instance, you could use a gift tray to display the assortment of spa goodies you purchased for the recipient. Or, create a cozy self-care kit with a journal, a scented candle, a pair of fuzzy socks, and a good book for a relaxing night in.

Beyond securing the contents, the closure enhances your gift’s presentation and leaves a lasting impression! So, let’s take a closer look at the different types of closure styles—this is one piece of your gift wrapping that you won’t want to simply skip over!

The right packaging not only keeps the item safe but also tells a story, adds to its visual appeal, and can even influence whether someone makes a purchase. One powerful way to boost that impact is by adding visibility—giving customers or recipients a peek at what’s inside before they buy!

You’ve found the perfect gift—perhaps it’s a unique ceramic mug, a quirky stuffed animal, or a special bottle of wine. But as you prepare to wrap it, reality sets in: this oddly shaped item won’t cooperate with standard wrapping paper or fit neatly in a typical box. The corners tear, the paper bunches, and what should be a beautiful presentation starts looking like a rushed afterthought.

There’s nothing more disappointing than opening a beautifully wrapped gift—only to discover that what’s inside is cracked, chipped, or completely broken. Unfortunately, this happens more often than it should, especially when fragile items are packed with aesthetics in mind but not enough attention to protection.

The truth is, gift wrapping is more than just presentation—it sets the tone. It’s the first impression your recipient gets, creating a moment before the gift is even opened. But despite good intentions, common wrapping mistakes can leave even the most thoughtful gifts looking rushed or impersonal. In some cases, poor wrapping can even damage the contents or create unnecessary waste.

In this article, we walk you through the best filler options for different types of packaging, when to use each one, and where to buy them without overspending. Whether you’re wrapping a single gift or gearing up for a product launch, the right filler can take your packaging from basic to unforgettable!