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BUN, a sleek open-kitchen burger restaurant, had the food and the following—but not the visual presence to match. As they prepared to launch a new location, they knew their packaging needed to do more than hold a sandwich. It had to capture attention, signal quality, and look right at home in the hands of influencers. The standard clamshell just wasn’t going to cut it.
We started by diving into the digital landscape—studying food trends, influencer content, and the aesthetics that sparked online buzz. Then we reimagined BUN’s packaging from the ground up. Every box, tray, and takeout container was designed to elevate the brand and make every burger a photo op. Form met function, and branding met bold.
BUN’s new look hit social media like wildfire. With every customer post, the brand grew stronger. What was once a loyal customer base became a wave of online discovery. Today, social media is BUN’s #1 driver of new traffic—and their packaging is a key reason why. As one fan put it:
“Thinking to drive 2 hours again only for that burger—but really, the pics!”
