Designing Branded Gift Boxes for Corporate Clients

In the corporate world, some will argue that your network is everything! Building relationships, expressing gratitude, and reinforcing brand identity are key to longevity in business and help your client-base feel important and considered. Adding gifts into the mix—whether to mark a holiday, birthday, or simply just because—can also be a powerful marketing strategy to ensure your clients stick around!

But where should you start? Well, branded gift boxes offer an easy way to leave a lasting impression and express gratitude to your loyal clients. So, let’s take a closer look. What are their benefits? How can you create your own branded gift packaging for your corporate clients?

Benefits of Branded Gift Boxes for Corporate Clients

When executed thoughtfully, branded gift boxes offer numerous advantages that can enhance your business relationships and marketing efforts. Here are the key benefits they provide:

• Strengthens brand recognition

• Creates memorable experiences

• Demonstrates appreciation for clients

• Differentiates your business from competitors

• Strengthens client relationships

• Increases referral potential

• Provides tangible touchpoints throughout the year

• Showcases your attention to detail

• Creates emotional connections with recipients

• Reinforces your company values

How To Design Your Branded Gift Box

It takes only a bit of time and effort to put together your branded gift box. But it’s time well spent. In fact, chances are your competitors aren’t doing this. Thus, this truly makes you stand out from the rest.

Step 1: Determine Your Goal & Budget

Before diving headfirst into design, clarify what you hope to achieve with your gift boxes. Are you aiming to acquire new clients, thank existing ones, or celebrate a milestone? 

Your objectives will influence every aspect of your design—from box structure to contents. Simultaneously, establish a realistic budget that accounts for design, production, the box’s contents, and shipping costs. This ensures your investment aligns with expected returns.

Step 2: Who Is Your Avatar?

Create detailed profiles of your gift recipients to guide your design choices. It might help to make a list of notable clients. Consider their professional roles, personal interests, demographic, and cultural backgrounds. 

This research will help you select appropriate items that resonate with recipients rather than generic gifts that miss the mark.

Step 3: Select Items With Your Avatar & Brand in Mind

Every item you include and how you package it tells a story about your brand. Again, think about what your ideal client (or “avatar”) values. 

Is sustainability important to them? Go with eco-friendly materials. Do they love high-end experiences? Choose packaging that feels luxurious to the touch. Are they creative or tech-savvy? Look for unique, modern materials that stand out. 

Step 4: Create a Custom, Branded Gift Box

Now, it’s all about finding the right gift box. The look and feel of your box set the tone before it’s even opened, so make sure it reflects both your brand and what your audience cares about most. 

At Hammont, we can help you with this step by providing the customized packaging you need. After all, the purpose is to put your brand front and center and make sure your clients or would-be clients are thinking of you when they need you! 

Step 5: Add Personal Touches

Consider incorporating customization wherever possible—from personalized notes to tailored gift selections. Even small details like addressing recipients by name or referencing specific shared experiences (if applicable) can transform a standard gift into something that feels genuinely thoughtful and personal. Other ideas include a note of appreciation from your CEO or their specific account manager. Find something that speaks to your clients on a personal level to truly add a bit more to your branded gift box!

Step 6: Get Feedback

Before you send away, consider going around the office with your first prototype. What do others think? Do they have any suggestions? You never know what you don’t know! This can also ensure the box and its contents are in line with what your company stands for and aligns well with your clients.

Step 7: Send It

Determine your mode of delivery. If in the same city, consider having someone from the company hand-deliver them. If not, select a postal service you can rely on to deliver your branded gift box in the best shape possible. Keep in mind your budget here; delivery costs can quickly add up!

Step 8: Track & Follow Up

Lastly, you may want to develop a system to track gift delivery and recipient responses (such as did gift recipients opt into further surfaces or products?). 

You can also plan thoughtful follow-up communications that reference the gift without explicitly requesting business in return. This delicate balance shows you care about the relationship beyond the transaction. 

All in all, a branded gift box benefits both you and your clients. It’s a win-win. So, try this out. It might just be the piece missing from your current marketing strategy.